Business portfolio · 2024—2026

Ava MI Xinyu

米心宇

Contact

Xinyu-Mi@outlook.com ↗Hong Kong · Shenzhen

Education

The Hong Kong Polytechnic UniversityM.Sc. Innovative Business Design

Selected work & collaborations

AIA
Accenture
LOJEL

Business Designer

Corporate Communications · Information Design · Business Storytelling

I transform complex business information into clear, polished visual stories across presentations, reports and branded communications.

Core capabilities

01Executive
Presentations
02Corporate
Reports
03Information
Design
04Brand
Systems

00Project index

A direct route through nine selected cases.

01—02Corporate
DesignReports · Decks
& Event SystemsFeatured
01
Corporate Report & Executive DeckHK Chinese Banks
2026↓02
Event Branding SystemAI Forum Event
2026↓
03—04Live Strategy
CasesIndustry Reports
& Market AnalysisInteractive · Long-form
03Shokz North America Strategy2026↓04Chinese Tea Brands × Thailand2026↓
05—07Selected
Project StoriesBrand · Consulting · Systemic design
05AIA / Accenture Consulting Project2025↓06Only Oranges Know2024↓07LOJEL Brand Community2025↓
08—09Skillful
AnalysisAccount growth · Customer operations
08
SHOKZ Cross-Border DTC Account GrowthGreater China Advertiser × North America
2026↓09
Customer Onboarding
2026↓

01—02Corporate design

Business information,
designed for decisions.

Business Designer
Corporate Communications · Information Design · Business Storytelling

Corporate Design
01

2026 · Corporate communication

Corporate Report &
Executive Deck

How can a dense banking study become a management-ready narrative, a consistent PowerPoint system and a traceable public research experience?

Self-initiated corporate communication project based on publicly available information.

Hong Kong Chinese Banks management presentation cover

EXECUTIVE ANSWERHong Kong Chinese Banks

Integration depth now drives value.

Twenty-two public sources are reframed into a bank benchmark, three decision-ready recommendations and a controlled 12-month roadmap.

12 report pages15 executive slides02 bilingual pages03 redesign comparisons
01 Live researchExplore the digital demand mapInteractive public-source research repositoryExplore live case 02 Corporate reportRead the 12-page insight reportExecutive summary, evidence and footnotes · PDFOpen report 03 PowerPointDownload the 15-slide executive deckEditable management presentation · PPTXDownload file ↓

SYSTEMSlide master & grid

One visual language.

Consistent typography, page geometry and chart templates hold the narrative together across report and presentation.

Bilingual executive answer slide
Bilingual demonstration · English / 繁體中文
Before and after communication redesign
Before / after · summary to decision
Corporate Design
02

2026 · Event brand system

Future of Work & AI Forum
Hong Kong 2026

How can one modular identity stay recognisable across a bilingual campaign, an executive venue and short-form motion?

Self-initiated concept project. The event, programme and speakers are fictional and created solely to demonstrate a complete corporate event communication system.

18 SEP 2026HONG KONG
Future of Work & AI Forum

Human judgment.
Machine scale.

未來工作與人工智能論壇 · 香港 2026

LeadershipResponsible AIFuture-ready organisations

VISUAL SYSTEMOne modular idea, eight applications.

The identity balances the authority expected from a Hong Kong business forum with the momentum of an AI conversation. A restrained master system controls every format, while one signal colour and an orbital data language provide recognition.

Navy
#061B33Trust · authorityCyan
#46D9E8Technology · dataCoral
#FF5A55Action · emphasisCloud
#F4F7F8Clarity · space
01 · Colour logic
Corporate confidence with a controlled signal.

Deep navy anchors the system in finance, leadership and institutional trust. Electric cyan carries digital information and wayfinding. Coral is deliberately scarce, reserved for dates and calls to action. Cloud white protects bilingual legibility.

  • Navy · #061B33
  • Cyan · #46D9E8
  • Coral · #FF5A55
  • Cloud · #F4F7F8
02 · Typography
Neutral sans-serif, decisive hierarchy.

Arial / Helvetica-style grotesque typography was selected for universal availability, clean English–Chinese pairing and reliable screen projection. Large condensed-feeling headlines create authority; compact uppercase labels and generous body leading make schedules, signage and executive information easy to scan.

03 · Grid & motion
One system from page to stage.

A 12-column master grid, 8-point spacing rhythm and protected screen-safe margins standardise print, social and 16:9 outputs. Orbital arcs visualise connected data; the abstract skyline locates the story in Hong Kong. Motion follows the same rules through measured reveals, directional lines and calm crossfades.

01 · Bilingual poster

18.09.2026 · Hong Kong

Future of Work
& AI Forum
未來工作與
人工智能論壇Human judgment. Machine scale.
02 · Invitation / EDM
Lead the next
operating model.

Join business leaders, technology executives and organisation designers for one practical day on responsible AI adoption.

Reserve your place ↗
18 September 2026 · Hong Kong Convention and Exhibition Centre
04 · Stage main screen
OPENING KEYNOTE
From pilots to
operating advantage

09:30 · Main Forum

05 · Delegate badge
Executive networking scene
DELEGATE
AVA MI
XINYU

Strategy & Design

FOWAI / 0268
06 · Wayfinding
Business forum stage
LEVEL 3
MAIN
FORUM
→

主論壇

07 · Agenda page
18 SEP 2026AGENDA
09:00Opening
09:30Keynote
10:30Responsible AI
12:00Networking
14:00Future-ready organisations
16:00Closing forum

08Short motion / video sample

Twenty-four seconds.
One consistent signal.

A smooth 30fps concept teaser combining the modular identity with AI-generated Hong Kong forum, networking and executive roundtable scenes.

Download MP4

03—04Live strategy cases

Market intelligence,
made actionable.

Two long-form interactive reports translate category evidence, audience signals and market conditions into practical growth choices.

05—07Selected project stories

Brand, consulting
and systemic stories.

AIA / Accenture, Only Oranges Know and LOJEL retain their strongest project evidence within one clear corporate reading system.

Selected Project Stories
05

2025 · Insurance innovation

AIA / Accenture
Consulting Project

How might pet travel become one trusted, continuous service instead of a chain of disconnected providers?

Client-sponsored university project.

DISCOVERMarket analysis

A growing market met a broken journey.

The research connected mobility, emotional attachment and category growth, then identified the accountability gap around international pet transport.

China pet market · CNY bn

252.12019
298.82020
348.82021
396.02022
445.62023
40%

of people in China's cities own pets

84%

of surveyed owners wanted pets with them when relocating

01

unowned journey across airlines, logistics, clinics and insurance

DEFINEStrategy architecture

High demand.
Low accountability.

The opportunity was not another isolated policy, but an ecosystem that could own trust from preparation to arrival.

Commercial model: trip-based protection, partner revenue-sharing and a digital service layer extend value beyond a single journey.

AirlineClinic
LogisticsInsurance
AIA
TransPET

Selected project material

Four frames · edited for clarity
Mobility market analysis from the project
01Mobility market analysis
Design process from the project
02Design process
Integrated product interface from the project
03Integrated product interface
High-fidelity service system from the project
04High-fidelity service system
Selected Project Stories
06

2024 · Circular economy marketing

Only Oranges
Know

How can one sensory ritual turn mindful eating, local produce and food waste into a participatory environmental movement?

Academic research and exhibition project.

RESEARCH → STRATEGYDiscover + Define

Reconnect busy urban consumers with ingredients, senses and local value.

Behaviour signal

Overtime, screens and pressure turned meals into distracted routine.

Missing relationship

Picking, buying, cooking and attentive dining had disappeared from the experience.

Strategic response

Use a familiar orange as a sensory ritual, story trigger and circular-economy campaign medium.

EXHIBITCreative circular-economy marketing

One orange becomes a loop of attention, participation and renewed value.

Local fruit becomes the medium for a sensory campaign: people slow down, record an experience, share a story and help create new value across growers, merchants and urban communities.

Shared valueOnly
Oranges
Know
Local fruitSensory ritualStoryCommunity return
Ripe oranges growing in a misty hillside orchard
Local fruit · real landscapeFrom orchard value to urban participation.
Only Oranges Know circular economy exhibition poster
RSDx award-entry project · exhibition board

Selected project material

Four frames · edited for clarity
Focused value & transformation economy from the project
01Focused value & transformation economy
Mindful experience journey from the project
02Mindful experience journey
Sensory insight development from the project
03Sensory insight development
Mindful eating brief from the project
04Mindful eating brief
Selected Project Stories
07

2025 · Brand community

LOJEL Brand
Community

How can a luggage brand build recurring community participation around identity, connection and circular materials?

Client-sponsored university project.

DISCOVERResearch synthesis

From product attributes to a cultural opportunity.

Competitive mapping positioned LOJEL around durability, sustainability and distinctive design. Lifestyle research then revealed a more specific audience tension: ambitious women seeking independence without losing space for expression and connection.

More sustainability ↑More distinctive style →SamsoniteAwayLOJEL
80%of observed guests were women
  • Busy work & overtime
  • GBA urban lifestyle
  • Independence + private space
  • DIY + relaxed social events

DEFINEHuman need

A low-pressure space to make, reflect and connect.

A repeatable workshop creates visits, social content, product affinity and a credible circular-design story.

ExpressionConnectionBalance

DESIGNRepeatable experience

01Invite
02Reflect
03Make
04Share
05Return

Selected project material

Four frames · edited for clarity
Campaign concept from the project
01Campaign concept
Concept framework from the project
02Concept framework
Competitive market analysis from the project
03Competitive market analysis
LOJEL DIY Salon Series from the project
04LOJEL DIY Salon Series

08—09Skillful analysis

Commercial problems,
made operational.

Two focused case-study environments show how research becomes measurable account growth and customer-operations evidence.

FinTech customer operations Case Study

Customer
Onboarding

An end-to-end operations case covering journey analysis, requirements, UAT coordination, KPI reporting, issue tracking and launch readiness.

👉 Open customer operations case
Ava Mi Xinyu at Hong Kong waterfrontHong Kong · 2026

11Profile

Clear enough for the room.Rigorous enough for the decision.

My work sits between business research, corporate storytelling and visual execution. I translate complex evidence into information systems that senior audiences can understand and act on.

01

Research & synthesis

Market evidence, interviews, benchmarking and decision framing.

02

Corporate storytelling

Executive reports, management decks and bilingual communication.

03

Brand & experience

Event identity, service journeys and consistent multi-format design.